About the Author
Cheminne Taylor-SmithTobi Fairley & Associates
Cheminne Taylor-Smith is Senior VP of Brand Marketing for Tobi Fairley & Associates, a full-service design and consulting firm. She has held posts in the home industry in retail, manufacturing, media, and most recently as VP of Marketing for the High Point Market Authority. Her full-spectrum experience in home décor, combined with the talented branding and interiors team at Tobi Fairley & Associates, bring a fresh perspective to promotion and marketing. She has a proven track record in marketing and public relations, including at Elle Décor, where she worked as part of the team that took the publication to the top rung in the shelter category. Margaret Russell, now editor-in-chief of Architectural Digest, calls her a ‘creative visionary’ in home décor marketing. She also has strong ties to media, including print, online, blogger, and broadcast, which allow her to achieve strong media coverage for her clients.